Australian beer company faces backlash over Bible Society video
Coopers is facing a boycott and backlash after teaming up with a Bible group who used the beers in a bizarre debate on marriage equality.
The South Australian brewery has released a commemorative range of light beers with Bible verses on its cartons to mark the 200th anniversary of the Bible Society.
But Coopers says the brewery has nothing to do with a bizarre video debating marriage equality by the Bible group.
‘We want you to know that Coopers did not give permission for our Premium Light beer to feature in, or “sponsor” the Bible Society’s “Keeping it Light” video,’ the brewery said in a statement.
The video featured Liberal MPs Andrew Hastie and gay politician Tim Wilson debate marriage equality, while drinking and cheersing Coopers beers.
A spokesperson for the Bible Society told Daily Mail Australia: ‘Coopers has definitely not paid any money or donated any money towards the video. It was produced solely by Bible Society Australia.’
The Bible Society last week distributed this press release:
“A good drop for the Good Book”
Australia’s oldest family brewery is toasting Australia’s longest living organisation with an extraordinary Bicentenary tribute!
Turning 200 this year, Bible Society Australia has teamed up with Coopers Brewery for the launch of a commemorative Coopers Premium Light beer.
The special commemorative light beer is now available to the public from retail liquor outlets which normally sell Coopers’ products.
Accepting the specially branded gift, Bible Society Australia CEO Greg Clarke says “We are grateful for the support of Coopers and delighted that they are helping us to ‘live light’ in our bicentenary”.
“Coopers Foundation have been strong supporters of Bible Society work, in particular Bibles for the defence forces. I hope Australians enjoy a chance to celebrate the fact that we are here for good!”
Coopers’ Managing Director Dr Tim Cooper says “I am delighted that we are able to assist in this noteworthy celebration of 200 years of community engagement”.
“As brewers we consider that beer is the alcoholic beverage of moderation, and clearly light beer is an effective way to combine flavour and promote moderation. Coincidentally, the slogan for the Bible Society is ‘Live Light’, so the choice of Coopers Light for the celebratory made elegant good sense”.
Bible Society Australia distributes the Scriptures, translates the Bible, supports those in need of the Bible’s message, and encourages active engagement with the world’s best-selling book. After 200 years in Australia, it’s key message is “the Bible is truly here for good”.
Image courtesy Youtube
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