The Middle Eastern Anti-Terror Spot That’s Going Viral
Adweek recently profiled a new extended anti-terror TV commercial that’s actually going viral in the Middle East. It’s a 3 minute telecom ad that was created for Ramadan, when TV viewing increases throughout Arab countries. As Adweek reports, the spot “Features a range of nationalities pleading with a suicide bomber not to carry out an attack, by appealing to his faith, and sense of shame, with a gentler reading of what it means to be Muslim.”
It’s essentially a musical performed by Hussain Al Jassmi, an Emirati pop singer, delivering lines like “Worship your God with love not terror,” and “Let’s bomb delusion with the truth.” More interestingly, Adweek writes that “It also features video footage of scenes from actual terror attacks, like the 2016 bombing in the Karrada district of Iraq, and cameos from non-actors who were victims of such violence—like a father whose son was killed in that Baghdad attack, and a bride who survived a 2005 bombing attack on her wedding in Jordan.”
Apparently, it’s working because it’s being viewed and shared – with more than 5 million views on YouTube alone. This is a great example of how creative advertising can help engage serious culture issues. As I’ve written before, ISIS has a very sophisticated media campaign to win hearts and minds to their cause.
But this new anti-terror ad is a great example of how we should be using the media to fight back.
Phil Cooke is a producer and media consultant to churches and ministries across the country. His latest book is “Unique: Telling Your Story in the Age of Brands and Social Media.” Find out more at www.philcooke.com.
- Churches in Australia Losing Members, but Pentecostal Churches Buck Trend
- Pastor Steps Down Over ‘Serious Personal Misjudgments’
- Pastor prays for God to ‘expose’ any Grenfell Tower cover-up
- Kidnapped Philippines priest ‘alive’ but Marawi situation still ‘dire’
- ‘Change your image of India from a nice backpacking trip to the Taj Mahal!’
Franklin Graham Calls Out Johnny Depp for Trump Assassination Joke
Actor Johnny Depp shocked the country when he told a crowd at the Glastonbury Festival in England that it’s time for an actor to assassinate...
Five Terrible Reasons to Enter Vocational Ministry
I’ve seen too many people in vocational ministry fail to launch. Perhaps “launch” is not the best term, because they may stay in ministry for...
A 2,000 Year Old Strategy for Engaging Culture with Christian Faith
The thing I love about reading is that you never know where you’ll find creative advice. I was reading recently about the Christian writer and...
Don’t do life for the applause
Below is a very clever new ad on TV. Skoda is a relatively new brand outside of Europe. While it was founded in 1895 and is owned by Volkswagen, it...