1. Missing the focus. This may seem basic, but please keep the birth of Christ as the focus in your church this year. Everywhere people turn at Christmas, they see Santa, presents, and all the other material trappings of the holiday. The church should be one place where people can be reminded of the true reason to celebrate—the coming of the Christ.
2. Decorations outpace invitations. We talk a lot about outward focus vs. inward focus on the blog and podcast. This is the Christmas version of that tension. While nothing is inherently wrong with decorations, when members are more focused on what the church looks like than whom they’re bringing with them, there’s a problem. Remind your people that it’s more important to focus on who’s in the pews than what’s on the walls.
3. Scrooge serves on the greeter team. Jim Collins’ popular “seat on the bus” paradigm fits well with volunteer teams. Make sure you not only have enough people volunteering for Christmas services (because you’ll likely have larger crowds), but also make sure you have the right people in the right places. No one wants to meet Scrooge as they walk into your church building.
4. Scheduling too many events. December is a whirlwind of a month. School and work Christmas parties, church parties, church events, local Christmas parades, travel, and much more make for a jam packed month. With everything your members have going on, it might be better to simplify the church’s Christmas schedule and host a few special events than to have several events for different age groups that stretch families and resources thin.
5. Not appreciating volunteers. I have been in several churches that hosted Christmas parties to show appreciation to volunteers. The easiest way to keep volunteers is to let them know they are appreciated, and Christmas makes that easy. A small token of appreciation goes a long way with those who keep your ministry going week to week.
6. Not equipping families. I appreciate churches that make available advent devotionals for families. This is a great way for families in your church to start (or continue) family devotional times. There are several free online resources available as well as books like The Expected One that offer parents a simple way to point kids to the coming Christ.
7. Ignoring community needs. Want to make an impact on your community? Meet the needs of those in the community at Christmas. There are countless ways this can be done. It simply takes asking different groups in the community what is needed.
8. Showcasing the church instead of Christ. Christmas productions can easily become more about the church hosting them than the Christ they should be displaying in them. We know several pastors who have scaled back on Christmas events and productions because the productions became the ends instead of the means. You need to know when enough is enough—and that’s not an easy call to make, but it’s a necessary one.
9. Failing to follow up. You’ll have guests at Christmas. If you don’t, well that’s another problem. What’s important is how you follow up with those new to your church. If you fail to follow up with guests, you’ll probably not see them next year—or ever again. Don’t miss out on prime opportunities to share the gospel with new attendees by failing to follow up with guests.
10. Using bad theology. Sentimentality often breeds bad theology. We see it at funerals all the time, and Christmas is no different. Christmas is the most sentimental of holidays and often leads to inadvertent theological aberrations. Be vigilant to guard your theology from the pop culture sentimentality often associated with Christmas.
This article was originally published at ThomRainer.com on November 29. Thom S. Rainer serves as president and CEO of LifeWay Christian Resources. Among his greatest joys are his family: his wife Nellie Jo; three sons, Sam, Art, and Jess; and seven grandchildren. Dr. Rainer can be found on Twitter @ThomRainer and at facebook.com/Thom.S.Rainer