Here’s why you need a big goal
Phil Cooke

Phil Cooke

Everybody needs a big goal or a project to work on. It may be your job, but in most cases, it’s something else. Some call it a “hobby,” but to me a hobby is more about relaxation than accomplishment. Retirees often die if they don’t have any more goals. Once they start feeling they can’t contribute, then their lives seem over. Your project should be a passion, something you’re good at doing, something you have a concrete plan to complete, and something that could change your world.

So far, I’ve been able to mix my job and my goal. Both involve helping Christian organizations engage today’s media-driven culture more effectively. The only difference is that my job is about helping others do it, and my project is about my personal vision – launching The Influence Lab. Both are focused on the same ultimate purpose – getting our message heard, and changing the perception of the culture toward Christianity.

If you don’t have a big goal or project – something of significance that you’re passionate about, then I encourage you to start thinking. What do you want to leave behind? What do you want to be remembered for? What are you better at than others around you? If you’re having trouble identifying it, then you should read my book “One Big Thing: Discovering What You Were Born to Do.”

And if you’ve already read it, then what are you waiting for?  Your project begins today.


Phil Cooke is a producer and media consultant to churches and ministries across the country. His latest book is “Unique: Telling Your Story in the Age of Brands and Social Media.” Find out more at

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