Is your organization ready for the future?
Matt Danswan

Matt Danswan

I grew up in an era where old school publishing ruled. The two kings of Australian media were Rupert Murdoch and Kerry Packer, and as such when I got my chance to be in the media business, which was my dream, I was so focused on their models that I missed what was coming.

My business heroes were focused on print, when the future was the internet, so I assumed that I should be too. It hurt us dearly and in fact I tell the story in NOT Business As Usual, which has recently been released.

We got caught out badly, but thankfully we were able to transform into a digital first Christian media company. However, I learnt the lesson that it is easier to follow someone else’s lead than it is to be right out in front carving an entirely new path. If you’re in business today, you have to be planning for a brand new world. One thing is for sure, and that is that what worked in the past probably won’t work in the future.

When we re-launched our main company website late last year, the image below was used as the feature image. Were we in virtual reality? No, and it was actually a step of faith to use such an image, but the bottom line was that not only will we be, but we will be open to any and all technology that will help us spread the Word of God, whilst at the same time helping create a wide range of resources for the Christian community on a global basis.

Just last week I saw this video below about how a Chinese media company is using virtual reality right now to replace news anchors. Robots are already writing articles (just to be sure, I am a person, not a robot, typing this).

In this new world, if you can dream it, then you can do it. So if you’re in business, I encourage you to grab a notebook and visualize what the future would – or could – look like in your industry. One thing is certain, and that is that it will not look like it does today. Be a pioneer, not a follower.

Spend some time with your Creator and have Him give you fresh ideas and vision for the future. Yes, keep an eye on your competitors today, but be out in front, innovating and revolutionizing your business, church or non profit so you’re ready for the changing world.


Matt Danswan is the CEO of Initiate Media, publishers of My Christian Daily. He also blogs at His new book NOT Business As Usual documents the story of the building of Initiate Media debt-free.

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