Seven ways your church can be more Gospel focused
Sam Rainer

Sam Rainer

Most of the unchurched are not anti-church. Few are highly antagonistic to the gospel. In fact, only about 5% of unchurched Americans are highly antagonistic to the gospel. Euangelion is the Greek word for good news, or gospel. Have believers today lost the “good” in good news? Negativity undoubtedly sells. Negative news reports get more eyeballs, as do negative posts on social media and blogs.

Eighty percent of churchgoers believe they have a personal responsibility to share their faith, yet 61% of them had not told another person about Christ in the last six months. The vast majority of Christians believe they should share their faith, but few actually do. Christians should be eternal optimists. The good news should compel us outward with love. If you’re leading a church, what can you do about the fact that most believers don’t share their faith?

Step 1: Admit the problem. In my own denomination, baptism follows conversion, and 25% of churches baptize no one in a given year. Additionally, more than half of churches in my denomination baptize less than one person every two months. Your church may be an anomaly, but most are struggling to reach people for Christ. And church leaders must do more than recognize the statistical reality. Church leaders must admit they are part of the problem as well.

Step 2: Lead by example. Evangelistic churches have evangelistic leaders. Though not an impossibility, I’ve yet to hear of an outwardly-focused church with inwardly-focused leaders. You cannot expect your church members to share their faith if you’re not leading the charge. Make it a goal to share your faith with someone every week. The median church size is 75 people. That means in most churches, if the leaders simply fulfill their responsibility of sharing the gospel, the church will grow.

Step 3: Stay positive. The gospel is good news. If you rant the gospel, it’s not the gospel. It’s just religious bluster, which does no good. Your tone is important, not as important as content, but close. The prosperity gospel warps the good news, but the poverty gospel sucks the life out of it. The gospel doesn’t bring your earthly riches. Neither does the gospel require extreme asceticism. But all Christians should be positive people. Without sacrificing sincerity and authenticity (life can be hard), the best way to share your faith is to focus on the good of the good news.

Step 4: Preach it. The lead pastor must regularly preach and teach about the importance of evangelism. The pulpit and platform are the means of communicating with an entire church. What gets communicated to the entire church is perceived as most important. Use the main stage to deliver the most central message: the gospel is meant to be shared.

Step 5: Train it. Preaching about the importance of sharing the gospel is one way to convey the gravity of being outwardly focused. But preaching is not enough. Each small group setting is an excellent place to do annual training on evangelism. These smaller settings enable people to ask questions and interact with teachers.

Step 6: Mentor it. Every pastor and church leader should have at least one mentee. One of the most critical aspects of mentoring someone in the church is demonstrating to him or her how to share the gospel. If your spiritual mentoring does not include evangelism, then you’re missing a big opportunity.

Step 7: Celebrate it. You become what you celebrate. If your church celebrates evangelism, then people will likely become more evangelistic. You should elevate the gospel over other aspects of church life. Tell the story of life change in people. A church that celebrates the new birth in Christ is more likely to think outwardly than a church that doesn’t celebrate it.

Most churches need a cultural change in order to become more evangelistic. In many churches, years have passed without much of an outward focus, and evangelistic atrophy has set in. The culture of many churches has slowly become one of an inward focus. These seven steps are more technical in nature.

Realistically, one evangelism training session won’t do much for a church that hasn’t thought outwardly in years. However, repeating these seven steps consistently will begin the process, gradually shifting the culture of the church.

After a couple of years, or perhaps even a few months, you might just find many people in your church getting excited about sharing the gospel again.


This article was written by Sam Rainer and originally published at on August 21. Thom S. Rainer serves as president and CEO of LifeWay Christian Resources. Among his greatest joys are his family: his wife Nellie Jo; three sons, Sam, Art, and Jess; and seven grandchildren. Dr. Rainer can be found on Twitter @ThomRainer and at