Want to Launch a Career? Today, It’s Up to You
Phil Cooke

Phil Cooke

In the past, many companies would hire novices and help them develop into more experienced employees. In those days, they put a great deal of effort into on the job training. But in today’s economy, that’s one of the first things they toss overboard. So when you’re applying for a job today, don’t expect the employer to have the time, money, or motivation to mentor you.

The bottom line is you have to be ready – now.

A good example are people who want to break into the entertainment and media business. They’re expecting to be hired with no media experience, and have the company develop them into producers or directors. In a perfect world, that would be great. But today, the economy is such that companies only looking for proven talent. Creative leaders that can add to the bottom line immediately.

Not much different with new authors wanting to write books. Publishers aren’t going to do much to help most authors, so you have to bring your own marketing plan to the table. No plan? No publishing deal. Simple as that.

Times are changing, and part of that change is the need to get the experience and knowledge yourself before you apply for the job. Doing short films and videos, writing finished screenplays, proving yourself as a volunteer, creating your own social media networks – whatever.

Depending on the job you want, today it’s up to you.


Phil Cooke, Ph.D. is a producer and media consultant to churches and ministries across the country. His latest book is “The Way Back: How Christians Blew Their Credibility and How We Get It Back.” Find out more at www.philcooke.com.

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